Because our Norwegian fish oils are a clean and natural source of Omega 3 from Arctic waters. Our Pure Fish Oils are made locally, only 2 hours from catch to preserve freshness. Our Pure series are made from wild caught Codfish and sustainable caught salmon.  Norwegians have been producing fish oils since the Viking age over 1000 years ago. It has been beneficial to people’s health, both in Norway and internationally since the 1800s. You can truly trust and value the history, heritage and generations worth of experience of locally made single ingredient fish oil with natural amounts of Omega-3.